|
Rent the Runway is an online service that provides designer dress and accessory rentals. Initially a purely e-commerce company, it began to expand into brick-and-mortar in 2013, opening three retail locations in the United States. Rent the Runway was started by Jennifer Hyman and Jennifer Fleiss, who met at Harvard Business School and launched the company in November 2009. Rent the Runway now offers over 50,000 dresses and 10,000 accessories from over 200 designer partners, including Badgley Mischka, Vera Wang, Alexis Bittar, Carolina Herrera and Calvin Klein. == History == In 2008, Hyman and Fleiss met as sectionmates at Harvard Business School. They regularly met up to discuss entrepreneurial ideas, one of which was Rent the Runway. Hyman thought of the idea after witnessing her sister spend thousands of dollars on a new designer dress to wear to a wedding, despite already owning several designer dresses, because she did not want to be seen in a dress she had already worn, especially after photos of her wearing those dresses had been posted to social media.〔Black, Tiffany, (“Jennifer Hyman and Jenny Fleiss, Founders of Rent the Runway” ), ''Inc Magazine'', July 19, 2010〕 Hyman and Fleiss knew the concept had the potential to contribute to the “sharing economy” along with companies like Netflix and Spotify, which favor access over ownership, and decided to test it out with consumers. They pitched the idea to designers and potential investors without writing a business plan, instead deciding that testing and iterating on their concept was more important than a formal plan.〔 They launched www.renttherunway.com in November 2009. The company has received approximately $54 million in venture capital from Bain Capital Ventures, Highland Capital, Kleiner Perkins Caufield & Byers, Condé Nast’s parent company Advance Publications, American Express, and Novel TMT Ventures.〔Rao, Lena, ("AmEx Backs The Netflix For Designer Clothes, Rent The Runway" ), "TechCrunch", March 11, 2013〕 As of February 2014, Rent the Runway has over 4 million members, 250 employees, and over 200 designer partners.〔Moore, Booth, ("Rent the Runway heads to Vegas' Cosmopolitan in time for New Year's" ), "Los Angeles Times", December 17, 2013〕 Rent the Runway provides women access to luxury items which they may not otherwise be able to afford or that they believe do not make sense to purchase. While Rent the Runway sources its inventory directly from designers just like traditional retailers, it has transformed the fashion industry by then offering access to the same designer apparel and accessories for 90% off retail with its rental model. Rent the runway has been an inspiration for BLINGE, which is one of India's most promising companies in the fashion 〔()〕 rental space. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rent the Runway」の詳細全文を読む スポンサード リンク
|